Online Reputation Management (ORM) means improving your company’s perception within search results, especially for branded keywords on the 1st page.
Always be earning great reviews, testimonials, and press across popular websites.
Nonetheless, ORM works not just through reviews but also with more positive or neutral search engine real estate for your brand, with some creative options possible…
1. Regular Twitter and YouTube activity will show tweet and video feeds.
2. Adding business details to your knowledge graph will take up even more space.
3. Create unusual pages, where applicable, on strong domains. Some include Zendesk Support pages, app store pages, a Reviews page for your own website, and pages for all locations on review management platforms like BirdEye or Trustpilot.
4. Create #PPC ads for branded keywords with Seller Ratings to showcase a good reputation.
Considering all these creative ORM tips allow you to present a more favorable impression for your company, therefore improving SEO, conversions, and more.