Content hubs, also known as pillars or topic clusters, address broad themes and keywords. Their comprehensiveness on a subject or category improves SEO. They are like the center of a wheel with spokes, or related but specific pages, providing details.
Here are some ideas for better hubs:
- Add copy. A good start is to include Definitions, Overviews, or FAQs. Use keywords like Guide or Tutorial in titles & H1s.
- Hubs should be within a click of the homepage, so in the navigation perhaps under a Resources dropdown menu, to reduce click depth.
- Internally link, with keyword-rich anchor text, to subtopics while linking back as well. Filtering & sorting options, or a Table of Contents, can keep this organized. Consider showing blog feeds, from relevant categories & tags, to improve the hub’s freshness.
- Leverage any rich multimedia, above the fold, if possible.
- Link to your authors, and other experts that influence content, on these pages to improve E-A-T.
- Embed general brand reviews when possible.
- Place CTAs & social media sharing links, though be careful not to overemphasize these aspects.